Kickstarter does not provide enough difference between bad and good choices. You get a t-shirt or nothing. It's an option that nobody would buy in an open market.
This is not necessarily bad. Or good. It's ok. But it is not a market that is in any way fair with respect to capital. And capital does not mean Big Money! Capital means ordinary Joe giving away cash they saved for worse days based on the emotional appeal of something, instead of any rational assessment of its worth.