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Cost savings in marketing, advertising are already substantial. Large businesses are running pilots with on-premises LLMs with promising results.

Aaron Levie of Box.com has been outspoken about it:

https://x.com/levie/status/1793479934645842141

My take on this: AI is real, and AI products are adding significant value, but this will not show up as revenue gains for companies. Companies have no choice but to invest in AI to remain competitive in terms of costs. Consumers will realize a lot of this value as reduced prices.

kinda seems obvious application people are going to be able to generate revenue from this, but maybe i'm an idiot

The challenge isn't just to generate revenue, but to generate a TON of revenue that justifies the massive investments these companies are making. It's not obvious to me that any of these products are going to be as successful as the market needs them to be.

The massive capital investments are mostly coming from companies that are going to be selling these as services, so not necessarily the product builders themselves. I think there will be a lot of products finding revenue coming.