If you do your side gig out of work hours, and it doesn’t affect your work (and you aren’t competing…) then what of it?
Sure, you can fly under the radar if you're working on your own business/start-up by simply lying about the hours worked, but if you're doing paid work for another employer it will be obvious, and they would not be legally able to employ you if total working time goes above 48hrs/week.
And we’re not talking about creating a small online T-shirt store, but being CEO of a venture backed organisation to evolve the state of AI. There’s just no way to pull that off.