Apple Signals That It's Working on TV+ App for Android Phones

Apple appears to strategically limit the availability of its services on non-Apple devices to maintain and enhance its ecosystem. The primary goal seems to be to encourage users to remain within the Apple environment for a more seamless and integrated experience. For example, many services and features, such as setting up passkeys, are restricted to Apple devices. While Apple does offer some software on competing platforms, these offerings often lack the full functionality or seamless integration seen within the Apple ecosystem.

This approach suggests that Apple views its services on other platforms not as a primary offering but rather as supplementary, aimed at providing some level of convenience for users who already own Apple devices. Therefore, it's likely that the TV+ app and other services will continue to follow this pattern, providing limited functionality outside the Apple ecosystem.

Up to some point last year the Android TV version of Apple TV+ worked fine on my Android tablet via Halauncher using the keyboard. Then it didn’t any longer due to some Apple backend change - before their UI revamp - since I never updated the Android TV app. Now they need a dedicated developer to make a proper phone/tablet app? I don’t know but it is clear that this is no priority for them for sure