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I don't know when this trend or became common acceptance but its puzzling to me:

Open sourcing for the sake of generating buzz in hopes of more sales ?

Isn't by open sourcing you remove that option to pay you?

What would somebody do with 38k lines of code that captures tech debt/esoteric workflows?

It's simpler — we're not growing as fast as we want. So, for us, the value of the code is not great. I am interested in putting it out in the open and seeing what happens. It would be great if I could gather a community around it and make more people use it. If not, we lose nothing crucial because only fast-growing products interest us.

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