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Claiming to care about X, when that is a currently-trending performative virtue, is very similar to claiming that you love dressing in a certain sort of clothing, which just happens to be the latest fashion.

Except clothes cost money, and claiming to care does not.

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hbomberguy’s “Woke Brands” video is pretty good on how corporations use these things that people care about and disagree about to sell more product and obscure their true behaviour.

Doesn't appear to be working. Go woke, go broke.

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