In fairness to the commenter, I don’t know either of the projects but htmx’s _page_ is way less marketing focused that hotwire’s page. The hotwire page’s marketing is crazy: ‘turbo’, ‘stimulus’, ‘strada’…
Crazy but yet commendable.
Hotwire and htmx both look like good products to me.
Agree they both look good products. But put the websites side by side and ask what page has had more marketing effort put into it and I’ll think you’ll see the commenter point.