Years ago I was pumping content out all the time and I was just creating the content for the sake of creating it. Consequently, the content was mostly pointless and garbage.
If you want to treat your social media as a public journal that is cool, but not likely to make you an influencer. If your goal is to grow a following, you've gotta be empathetic towards your audience and create what they want to see.
If you're trying to entertain, make sure you're actually entertaining. Or if like me you're educating, make sure you're actually educating.
It seems completely obvious, yet when you're doing it, its easy to lose sight of the mission.
Once I "removed myself" from the equation and just focused on what is actually useful to my intended audience things improved tremendously.