Microsoft Office? That's not Apple (and it's got AI a-plenty).
Adobe Photoshop? That's not Apple (and it's got AI a-plenty).
Autodesk Maya? That's not Apple (and it's got AI a-plenty).
Logic Pro? It's... Oh, that one is, in fact, Apple — and it's got AI features unrivaled in other DAWs, as of last month's release [1].
Final Cut Pro? Got me there, I don't know much about it, but at least we can be specific.
In any case: most "creatives" are using software that's not made by Apple to create.
And the creative software Apple does make is not their top priority.
So, to my knowledge, presence or lack of AI in Apple software is not affecting most people using Apple hardware as creative professionals.
[1] https://arstechnica.com/gadgets/2024/05/whats-coming-in-majo...
They're not interested in staying competitive. It's not in their blood. They define markets and dominate them. If there's even a whiff of Jobs-era thinking left at the company, they're working on something that will make all of the "competition" irrelevant. Even if it takes them a few years. Do I expect it? No, but the last thing they'll do is chase the crowd/tulip mania.
Either it becomes an essential part of workflows, in which case it becomes commoditized and we're worried about whether or not they'll someday support the mouse, or it's hype and it doesn't matter if/when they implement it
Do they actually?
The only truly creative software they sell is Final Cut and Logic.
And both target professionals who aren't interested in generating low quality GenAI content.
It's Adobe and Canva who care more about those features.