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Are sales dropping?

The answer appears to be 'no' based on corporate response to, what they perceive is, a PR issue[1]. It is odd to watch. I have eaten a fair amount of fast food lately so I have front line view to the increase. It is there. But I don't see people learning how to cook either. Corporations notice.

[1]https://www.nytimes.com/2024/06/01/business/dealbook/compani...

> But I don't see people learning how to cook either.

The pandemic lockdowns forced a lot of people to learn how to cook, lots more people who learned to bake bread, etc. This trend might be an extension of that development.

That article claims McD's and other chains missed earnings last quarter so I think it is hurting sales.

You are right. I somehow incorrectly equated Mcd response as proof. Sorry for that, but thank you for correcting me here.

Another article on HN previously showed that while sales aren’t down, number of visits are.

Kind of the motto of the 2020s: people spending the same but getting less

Good point as akaik sales are tracked in dollar amount.

So, yes, telling metric is probably the number of visits.

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