Graza Olive Oil co-founder Andrew Benin built the business

I was going to say it's expensive, but it's actually not outrageously more expensive than the current going rate for olive oil. It's $11/liter at Costco. Their refill can comes out to be around $20/liter. It's supposed to be a premium product so it's not out of my expectations.

Olive oil in general is just much more expensive after the recent droughts. I vaguely remember 6 liters of olive oil coming out to around $30 at Costco pre-drought, so prices have roughly doubled. But hey, I see nearly 2000 reviews on their Sizzle Oil, so I guess they must offer a good enough product for people to stomach the 2x drought price on top of the 2x premium product price.