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I'm quite sure (and hope) that in many cases - at least in this year's WWDC keynote - it was in fact intentionally a parody of itself.

A bunch of these were really on the nose.

Yeah it seems kinda meta and extra chippy than I remember it

Remember when WWDC was actually cool/fun? The dad jokes and over the top marketing BS is truly insufferable at this point.

Apple is definitely in its Balmer era. Give us something to get excited about, the presenters aren’t even excited about what they’re presenting.

it feels like microsoft showing off apple software