Engagement is like dating: be attractive, don't be unattractive, and remember that it's a numbers game. "Be attractive" meaning, learn how to tell a good story. "Don't be unattractive" meaning, don't make stupid mistakes like not using a microphone and speaker in a large group, or hitting send at 7 PM on a Friday night. "Remember that it's a numbers game" meaning, don't spend all your energy on your first audience and get discouraged if they don't engage; just do you and tell your story to as many people as possible until you find those who do engage with you.