Whatever, I guess I'm just old. First they came for my Magnavox, then my motorola, now my eggs and my HBO.
At least I still have X11.
I guess as close as it gets these days is apple tv and ragin horn dog lee pace and the alternate space race shows.
Max. That's the name of a dog, or mel gibson, or a condom size.
Anyhow, ditching twitter for eggs and then slapping eggs all over everything else is just .... lazy. Not quite as dumb as swapping "HBO" for "Mags" but pretty close.
The rebrand was not related to Cinemax. HBO (or their parent company) has always owned Cinemax for its entire existence, but Cinemax content is not available on the Max streaming service.
(Non-requiter aside -- I get that there are explanations as to how "HBO" became "Max", and I was vaguely aware that Max and Cinemax weren't the same thing, but it's still an example of "watch me juggle burning tires while gargling gasoline and standing on a mound of bunker fuel" curation of a brand. Unless they're getting big tax write offs for brand destruction, Warner and Discovery would have been smart to rebrand one of the other or both "HBO")
I actually completely agree that it was a terrible rebrand.