We haven't seen independent reviews of these Qualcomm chips yet, but not even 3 years later and it sure looks like the entire PC market is about to leapfrog Apple. Intel's Lunar Lake looks like it's getting pretty close too.
Being a fanboi for a particular company/tech helps no-one except shareholders. Capitalists don't need to invest in competing if there's no-one competing with them.
I suspect this is more of an ambit claim from ARM to extract better terms from Qualcomm