This would be a first. The problem I have with it is that it's just too much. I can live with a relatively small percentage of the money I spend with a company going to an executive that I think is a harmful force, but this would represent a large percentage of the money I'd spend going to one. Too much to be able to ignore.

I make almost all of purchasing decisions based on principles to the best that I can.

Rewarding a Nazi sympathizing sexist pig who's clearly driving (another) pump and dump is a great reason not to give a company my money.

Any questions?