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The driver-less car seems like just a side-project of Google's primary business goal: to steal Social Network marketshare from Facebook in the form of shoving Google Plus down our throats. I mean, what's more important, innovating and giving people a technology which will improve their lives, or forcing them to use a website in which to show them cat pictures and click on context-aware advertisements?

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Interestingly, the age of the driverless car would suit Google's core business for two reasons:

1. People would have more time to surf the web (instead of driving)

2. People will have more disposable income (because presumably driverless cars will save us all a lot of money)

you forgot to add the project glass thing. Ads would literally be in your face! Sometime in the future, they'll also be able to control people's psyche through all the glass thing to mask their evil doings.

Plan is to project the ads onto the windscreen of your car - since its driverless you don't need to see out of it anymore. ;-)

so the screen would be touch screen or something lol. How would the ads be tracked or interacted with if the ads are on the windshield?

I'm assuming the car owner would be sitting at the back.

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