Unfortunately, the psyche of the average passenger can't handle riding backwards. I've never understood it. Remove visual stimuli and it's impossible to tell the difference. Maybe we just need to close the window shades on takeoff and landing?
Ditto amusement park rides that move backwards (eg The Mummy). This includes when there is no visual indicator (in the dark)
Not really applicable to an aircraft hurtling along at 300m/s
(The trainsets reverse directions without being turned around themselves. Those using locomotives rather than electric traction operate in "pusher" mode for half their trips. There's an operator cab in the end car for such trips.)
Fair point that the military can choose its subjects, or compel them.