Author here.
That’s kind of making my point for me fwiw. It’s too complicated. I consider myself a product person so this is my version of that lens on the problem.
I’m not dismissing the people problem at all - I actually am trying to suggest the technology problem is the easier part (eg a basic spec). Getting it implemented, making it easy to understand, etc is where I see it struggling right now.
Aside this is not just my feedback, it’s a synthesis of what I’m hearing (but also what I believe).