This has been happening for a while. I've heard about it before (vaguely remember before sanctions), and I can find a news article mentioning this back in 2019: https://www.theguardian.com/technology/2019/apr/19/companies... In the limited time I tried I haven't found when exactly the Mossel brand was established but it probably is a very old practice given how aggressively they pursued markets under dysfunctional governments.