I believe you underestimate the need for "brand".
You require a majority to institute a policy. Practically zero people believe in policies identical to yours. The only way for you to get any of your policy preferences is to find people whose policies you can live with, and who can live with yours. You will usually disagree with them, but they're better than the people who hate most of your policies and will do exactly the opposite.
That fact would seem to make democracy barely tenable at best. It becomes entirely untenable when you can't even identify your own brand any more.
There are tens of millions of people who would say "Of course I would never vote for a felon who attempted to overthrow an election." But they will find a "but...", for reasons that are objectively irrational but completely coherent in their own heads.
I point that out because, whatever policy you want, you're going to need brand-mates. A lot of them. The more you need, the more you people you'll dislike having on your side. But it's unlikely to be beneficial to say, "Forget it, I'll take the greater of two evils."