Now, I'm not sure if the theory is true (though the shutdown might prove it true). But this is it: Newspapers and magazines want subscribers much more than they want revenues. Especially, while newspapers certainly seek revenue, another key function for a newspaper is to influence public opinion in the direction prefered by their owners. In the US, most small towns have newspapers owned by the leading families. The paper is valuable to that family if it's being read by the locals and the paper making money is nice but secondary.