USB-C has no orientation so I don't understand. You can just flip the cable.
The little built-in screen on the cable is only on one side.
Given that USB-C is Bi-directional, flipping it over would show the screen…
It's bidirectional so you can just twist the cable so the display is facing up..
- upside down the display is pointing towards the table (useless) - which you have a solution for
- upside down, the display is visible, but the text is rotated 180° (as people would say when a calculator is upside down) - you cannot twist your way out of this except facing the computer away from you (99=66, 70=0L 5537=LESS etc)