I think scientists I know would snap something like this up so they didn't add to their kilograms of plastic pass/lanyard waste (if conferences can be roped in to adopting them). Level them up with rare editions (conference awardees could be given titanium frames to swap over), etc. and you have a playing-card-esque market for professionals who go to 3-5 conferences a year, and a flashy feature that conferences would like to offer, etc.
Another use- digital cards that can help care practitioners communicate with their audience: "can you hand me the cards the tell me how you feel?" (cards that describe your symptoms). Customize those pictures, icons, graphics on the card as needed, on the fly, per patient type, etc. Think everything from kids bullied at school to medical and law offices where communication can be a barrier.