Surely, the right move.
I can mostly believe VR headsets will catch on, but not at the price of the current Vision Pro.
There's a chicken and egg dynamic here, for developing compelling content/software to take advantage of the capabilities and the number of people with headsets that can consume that content. That's just not going to unravel with the Vision Pro.
Apple has only strengthened this perception by launching the AVP with almost no flagship apps that take advantage of VR, going radio silent about AVP almost as soon as they announced it over a year ago, and jumping on the AI bandwagon with the latest iOS.
But yeah, need a product to drive up adoption so a healthy ecosystem can form around it… so they can capture 30% of it
What’s the point of dev kit 2 when there still aren’t a lot of regular users?
(Seems tough though. Even if you can keep all the key parts of the Vision Pro at a $1500-$1600 price - that’s got to be very hard — will that be enough? I guess we’ll find out.)
It was crystal clear that the iPhone was going to be a huge thing. An AR/VR headset is much less clear. I think it's only slightly clearer than mud at this point. Apple does have a history of trying to force things on the industry that went over like lead balloons. The VisionPro could be the next trashcan MacPro, or it could be the next hotness after building from a slow burn. Apple never released an updated trashcan, but they are looking at the next headset. So that's a signal in and of itself