My entire family and many of my friends live in another country. Apart from infrequent Skype calls the only way I can interact with them is via Facebook. I am closer to them now than when I lived an hour's drive away and we communicated by email. The first pictures my parents will see of their grandchildren will be on Facebook. It's awesome to think that I've helped build something that is helping millions of other people in the same way.
Social networking isn't a fad, about sharing cat pictures, or something bored teenagers do. Engineers look at Facebook and see a web site built in PHP with "a nice tech stack". Everyone else sees a way to fulfill their need to connect with people.