It's that the whole conversation around machine learning has become "tainted" - mention AI, and the average person will envision that exact type of an evil MBA this post is rallying against. And I don't want to be associated with them, even implicitly.
I shouldn't feel ashamed for taking some interest and studying machine learning. I shouldn't feel ashamed for having some degree of cautious optimism - the kind that sees a slightly better world, and not dollar signs. And yet.
The author here draws pretty clear lines in what they're talking about - but most readers won't care or even read that far. And the degree of how emotionally charged it is does lead me to think that there's a degree of further discontent, not just the C-suite rhetoric that almost everyone but the actual C-suites can get behind.