This is amazing, but surely I'm not the only one who is struck by the irony of a company called 'Gilead' who is trying to save the human race? (Handmaid's tale reference)
It appears the company name is an allusion to the balm of Gilead (https://en.m.wikipedia.org/wiki/Balm_of_Gilead)
But maybe this company can incorporate all that in their market to targeted ad the nation’s schizophrenics, the ones that will draw a connection where there is none