BMW's CO2 Emissions Scoreboard Backfires, Drivers Compete to Pollute More

It's a very simple messaging fix:

Current messaging: "You emitted more CO2 than X% of other BMW [insert model name here] drivers."

Better messaging: "You emitted less CO2 than X% of other BMW [insert model name here] drivers."

Now you turn the competition factor on its head.

Maybe the car makers should gamify it the otherway with high scores for most MPG or KM/KWH for each model, it would be interesting to see even if not competing

Wow! BMW owners* are dicks. Mindblowing.

* New BMW thermic cars owners. We are in 2024 folks.

BMW utterly failing to understand their customer base.