Ask HN: Best intro marketing books?

Hello HN,

I just recently wanted Drew Houston's talk at Stanford where he mentions that early on in his career he had to learn a lot of different disciplines such as sales, marketing and so on.

I figured out that I need to understand a lot more about marketing than I do now (zero) and I need a good place to start. I think Drew mentioned Guerrilla Marketing as his first text, but I was hoping that you guys might recommend something even better to me.

What should my first intro marketing book(s) be? Seth Godin's stuff? Guerrilla Marketing? Others?

Thank you!