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He's def a good source, but, he said that "cybersecurity" is the new buzzword of the year, replacing "AI" and "Digital Retailing"[0].

When you talk security to most dealerships, it's about protecting the assets that are on their floor plan -- the vehicles -- not necessarily anything else. Most places have tried to take steps that prevent their sales folks from walking out with their customer book, but, that's the extent of most of their information security needs.

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0: https://x.com/GuyDealership/status/1803421101713715290

I feel like GuyDealership is running about 4-5 years ahead of most dealerships. His guests, often successful dealership owners and related service providers are all pushing cutting-edge tools but yet the majority of the industry is creaking along using tactics that are at best decades old.

All that being said, I will call him out on Twitter for some of the things he says that are quite ridiculous. He's a sales guy after all.

He was actually the first place I heard about this.

Wow these are great, thank you!