The headline is about CEOs, but the people in the article are tech workers, not CEOs.
The headline also talks about a $500 an hour service, but the hourly consultation service was $300 with "plans" increase to $500. The $500 service they mentioned was for a consultation followed by a 3-hour shopping trip, so not an hourly charge.
Just doing my part to counteract the "tech workers are actually attractive" myth this article is peddling by revealing how unattractive pedantic dorks really are.