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Well, yeah, that goes to show how subjective this is: I couldn't care less about Pimp My Ride, but, even if I never had access to MTV News, I can understand how people could get emotionally attached to music and related programs. Anyone remember MTV's Most Wanted with Ray Cokes back on MTV Europe in the 90s? I think I watched every episode of that...

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I loved that show. I've struggled to explain to my teenage kids what the show was about and the appeal of it .. they don't get it. I used to tape it to VHS and still have said tapes in my loft, they haven't been played back since the late 90s. I dawned on me how much culturally significant material is probably on those tapes, down to the adverts and little MTV idents and the odd music video. I really must get round to getting them digitised.

I never cared about Pimp My Ride as such - I don't think I ever watched it - but it was culturally relevant, to the point that I heard about it anyway. So I can see that it's something that should be preserved for future cultural historians.

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