I take a slightly different view of this, though I do not deny that those things are important. #1 in particular was important to my early involvement in Rust, though I had also tinkered with several other "C replacement" languages in the past.

A lot of them simply assumed that some amount of "overhead," vaguely described, was acceptable to the target audience. Either tracing GC or reference counting. "but we're kinda close to C performance" was a thing that was said, but wasn't really actually true. Or rather, it was true in a different sense: as computers got faster, more application domains could deal with some overhead, and so the true domain of "low level programming languages" shrunk. And so finally, Rust came along, being able to tackle the true "last mile" for memory unsafety.

Rust even almost missed the boat on this up until as late as one year before Rust 1.0! We would have gotten closer than most if RFC 230 hadn't landed, but in retrospect this decision was absolutely pivotal for Rust to rise to the degree that it has.