>All this is not to say that the music industry as a whole is doomed. My ultimate point is that when recorded content becomes un-productized, it ups the viability of other types of direct-to-fan products.

No, it means the music industry as a whole is doomed, period.

The other BS "experience" selling "direct-to-fan" he describes a few paragraphs later, is not the music industry.

In fact, for the most part it is less artistic than the music industry (which was mostly all about the money), and less about the music. It is mostly musicians reduced to making parlor tricks and selling merchandise, concepts, videos, nice boxes, etc, that is anything that music to their audience, to make up for lost music sales.

Musicians are not there to sell "experiences" in general: they are there to sell musical experiences. That's their art. Now that music does not make that much money, they will have to sell other crap and treat music as a byproduct.

Aside from all the pretty boxsets, concepts, t-shirts, dolls, interactive apps etc, the only "experience product" that retains the direct and primary link to music as art, is live shows.

And for some musicians even those are not to their taste, they'd rather just record and sell songs (remember how Beatles lost interest and stopped doing them? Or how lots of electronic, avant guarde etc genres do not make much sense live anyway, nor their creators want to perform as much as your local pub band / metal geezers want it?)