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It may be difficult from a platform for them to tell where the outage is exactly.

Also I don't think they should tell everyone heroku is hosting it so I don't think that is a good solution.

re your second point: Yeah I pondered that, and they could make the "ooops" more generic. However, we freely talk about being on Heroku since by and large it seems to engender customer confidence. And it's exactly a secret since the dns will point to proxy.heroku.com after all.

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