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I believe the key lies in the second sentence, 'Nobody cares why your site is down, and for most sites 99% of your users will have no clue what is meant by "This site is hosted by Heroku"'. My mother wouldn't care whom the hosting provider is nor understand what it is.

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This.

The hard fact is that /your app is unavailable/ and I promise that >99% of users won't care why. Did anyone care why Twitter used to Failwhale? It was down, and that sucked, and software exists these days (and has for >20 years) to eliminate single point of failure.

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