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Let's see if Jason actually follows through with shutting it down if it doesn't sell. Remember this? http://news.ycombinator.com/item?id=3941626

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I'd guess that 37signals does at least 60 million a year in revenue from their main products (100,000 paying customers [1] times at least $50/mo avg). Sortfolio is such a tiny fraction of that, but still requires occasional attention (time + money). I'd shut it down, too.

[1] http://entrepreneursunpluggd.com/blog/jason-fried-scaling-st...

At this point, with no clear buyers lining up, I'd have held an interview or some other more efficient process, and handed it over to an impressive entrepreneur, while keeping 25% to 40% of the company (give the entrepreneur the majority equity). Set up whatever fair protections are reasonable, and let the entrepreneur run with it, no money down. Then all but forget it exists.

Radically better option than just shutting it down.

Radically better option and dumb not to consider. There are scores of people who could turn this into a much more profitable venture. I mean hell a little toutapp email marketing, cold-calling, seo & ppc - could turn this into a decent business. But anyone would be dumb to take it sans 37signal branding.

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