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I think the bigger issue is trust. The chat it is no longer trying to return objective information. “OpenAI” is letting companies pay to have it promote their content—is that accurate?

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LLMs don't return objective information. Never have. You're getting a statistically-probable token stream based on the training corpus and the prompt.

I don't think that follows. If ChatGPT tells me that two masses attract one another via gravity, that's objective information regardless of whether it uses a statistical process to produce it out of training data or contacts an oracle to directly query the divine will of the gods. LLMs don't always return objective information, but they typically do.

To paraphrase Casablanca:

"I'm shocked, shocked to find that paid promotions are going on in here!"

Objectivity is hard to monetize, promoting random crap is not.

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