Suddenly 20-Somethings Are Buying Kindles

I heard Amazon has few hundred people in their PR department. I wondered what did they do with such an army of PR drones. Now I know.

It tracks with other current 20-something device trends, like early 2000s-era digital cameras and dumbphones.

Like those, Kindles (and e-Readers more generally) tend to be single purpose devices that are not at all conducive to social media distractions.