To riff on this, it's what Steve would want somebody who truly admired him and was motivated by his life to do. In fact, he'd probably berate anybody trying to live in the past.
"If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next." - Steve Jobs
Are they trying to piggyback on the "Men in Black" meme/movie with this title, or what?
Yes. It leads to a tortured headline that never should have been used.