This article starts with a false premise that non-technical skills are undervalued then works backwards to try to defend them.

> We often dismiss skills that are not societally valued by pretending they are not skills.

The truth is that "non-technical skills" are valued far more than technical skills. The people who run our world didn't get there from "technical" skills.

Non-technical skills are less legible so it's harder to deliberately practice them and there are many people running around in non-technical roles who are simply not good at the role. Tons of salespeople can't sell. Lots of product managers have no product vision. etc.

People who are actually good at non-technical jobs don't need to be lionized. They already have the money and power.