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When I read stories like his, I always wonder what we’re doing with our wheat that so many people become completely wheat-intolerant in just 15 years. It is clearly more than just fashion, clearly people can diagnose it themselves and it happened in the anglo-saxon world first.

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I'm not really that convinced that it isn't mostly social.. There were more intolerant than diagnosed until the 90s and that has now just flipped with the social overcompensation.

It's really very easy to buy in to the dominant social narrative as an explanation for one of the many undiagnosable health incidents we experience in a lifetime, and the placebo effect confirms whatever is socially helpful.

Most of these social changes now originate or become big from the US first because it dominates international media.

Or do people in a rich society like ours just have more opportunity to notice problems like this vs if you live in a society where life is more hard? It's like it seems we have more people today identifying as gay vs 100 years ago. Is it really more gay people today or do we just have a more tolerant socity that enables more people to identify as gay?

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