Also, better and more understood KPIs - if I made this really good solution diagram and slapped it on a one-pager that I templated, and then the AE sent it to a customer and it made a sale move 1.2x faster, that's tangible results.
And the numbers don't even have to be insane; I remember building a dashboard as a head of DevRel that was made entirely out of vanity metrics. Today, I don't even make dashboards anymore - the results of my sales collateral are simply evident by the pipeline moving forward.
Also, I'm sorry to say, but so many DevRels are primadonnas - they won't go on sales calls, but they'll go to conferences. If they don't go to a conference every month, then they're not "getting what they came here for". Demand generation is beneath them, since "I don't look at leads, I'm building a community". Bleh.
Much better to work with people - as cutthroat as they may be - who push me to create better content that drives results.
Also led me to creating my first productized service - https://syntaxcinema.dev - and that's been going very well for me recently.