Plausible is very nice, but it lacks much of the information from Matomo (like “after viewing /foo, visitors tend to view…”). Matomo is very nice, but it lacks the free Google Search Console integration (“people are currently finding you from these Google searches: …”) from Plausible.[0]
I’m vain and curious enough to want to see the Google data, but not so much as to pay $160/yr for the Matomo plugin for my personal blog.
[0] This isn’t the same as Google Analytics. You can get this information without installing a tracker on your site.