What is cultural is how much meat eating seems reasonable. I love meat, but both my own ethics and those of my social group basically tell me not to eat too much of it. Same for say, something like drinking beer. People like beer. But drinking too much of it too often isn't socially acceptable.

I'm from a family where one of my grandfathers was a cattle rancher and the other one a butcher, still I only eat about 1 kg of meat a month. I was terrified recently to learn that that's 10% of average American consumption. But I go in for the good shit. A little smoked meat goes a long way in altering the flavor profile of a dish. I love cooking myself a €20 steak, but I only do that every couple months. I save my fat caps and off-cuts to make sausage every few months. I only buy organic or meat with another animal welfare certification. It's expensive. As it should be.