Etsy loosened rules that limited generic sales in order to gain growth, and where the rules still have restrictions (i.e. the use of external delivery, including drop-shipping, are permitted as long as you designed the item), those restrictions are a mix of difficult to enforce (i.e. takes man-power to police) and easy to work around (drop-shipped product has a custom logo on the box, does that count if the logo is your design?).