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Nobody inside the org cares about gender ratios, but they do have to react to people outside of the org who care a whole lot.

It's easier to explain reality than to try and change it.

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Idk, I've read b2b contracts that have demands similar to this. They arent explicit, its softer.

I have as well, but I'm more of a cynic. Usually you can trace requirements back to either DEI dependent funding or government contract requirements. Less common is an attempt to market or build positive brand association by making a public commitment. With the occasional case where one individual uses their position in a company to sneak their personal agenda in.

Mostly the behaviour is determined by tangible external benefits rather than any kind of real belief that gender ratios should be acknowledged.

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