> $3500 is an incredibly high price for what it is.

I think “$3500 is an incredibly high price for what it does for me” is true for most consumers, but if that were incredibly high for what it is, we’d see other companies sell comparable hardware at half the price.

I also think that means they have a bigger problem than just bringing the price down. What it is is incredible, but what it does for me? Mwah.

I don’t think it would fly off the shelves (for a company of Apple’s size) for half the price.