(And this enables some increasingly wondrous acts of software archaeology, due to people building OCI images not for preservation, but just for "use at the time" — and then just never purging them from whatever repository they've pushed them to. People are preserving historical software builds in a runnable state, completely by accident!)
Before Docker, the nearest thing you could do to this was to package software as a VM image — and there was no standard for what "a VM image" was, so this wasn't a particularly portable/long-term solution. Often VM-image formats became unsupported faster than the software held in them did!
But now, with OCI images, we're nearly to the point where we've e.g. convinced academic science to publish a paper's computational apparatus as an OCI image, so that it can be pulled 10 years later when attempting to replicate the paper.
I think you’re onto part of the problem here. The thing is that you have to snapshot a lot of nowadays software together with its runtime environment.
I mean, I can still run Windows software (for example) that is 10 years or older without that requirement.
Anyone who worked with Perl CGI and CPAN would tell you managing dependencies across environments has always been an issue. Regarding desktop software; the phrase "DLL hell" precedes NPM and pip by decades and is fundamentally the same dependency management challenge that docker mostly solves.
Additionally, I think lots of projects became able to adopt better tooling faster, since the barrier to use container-based tools is lower. Just think of GitHub Actions, which suddenly enabled everyone and their mother to adopt CI pipelines. That simply wasn’t possible before, and has led to more software adopting static analysis and automated testing, I think.
For self-hosted software, be it for business or personal use, it immensely simplified how a software package can be pulled, and run in isolated environment.
Dependency hell is avoided, and you can easily create/start/stop/delete a specific software, without affecting the rest of the host machine.